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Eco-Friendly & Bio-Based Detergents: The New Trend in the Market

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Η environmental awareness και η stricter legislation οδηγούν ολοένα και περισσότερες επιχειρήσεις και καταναλωτές στην επιλογή πράσινων και οικολογικών απορρυπαντικώνThe detergent market in Greece is seeing steady growth in demand for environmentally friendly products, while companies that invest in such solutions gain a significant competitive advantage.


What are Eco-Friendly and Bio-based detergents?

Eco-friendly Green detergents are distinguished by their use of biodegradable raw materials, the absence of hazardous chemicals (such as phosphates, parabens, SLS/SLES, microplastics) and environmentally friendly packaging. Biological detergents contain natural microorganisms and enzymes that break down organic pollutants without leaving toxic residues. To be classified as eco-friendly, a product must have certifications such as EU Ecolabel, ECOCERT or Ecogarantie, which ensure strict environmental and health criteria.


Benefits for the environment and health

The use of eco-friendly detergents contributes to:

  • The protection of aquatic ecosystems, since products with the EU Ecolabel are biodegradable and do not contain substances that cause eutrophication or toxicity to aquatic organisms.
  • The reduction of exposure to hazardous chemicals, since carcinogenic, mutagenic, and toxic substances are excluded, while allergens and preservatives are significantly limited.
  • The reduction of plastic, through the use of packaging made from recycled or recyclable materials and the avoidance of microplastics.

How to distinguish truly eco-friendly detergents

The market includes many products that are promoted as “green” or “eco,” but only those bearing official certifications, such as EU Ecolabel, meet strict sustainability criteria. Consumers and professionals must be particularly cautious about the phenomenon of greenwashing, meaning the misleading promotion of products as eco-friendly without substantial documentation.


The trend in the Greek market

According to available data, the Greek detergent market is following the international trend of increasing demand for environmentally friendly products, with younger consumers showing a particular preference for natural ingredients and biodegradable packaging. Environmental awareness and new EU requirements are prompting more and more companies to invest in green innovations.


Examples of products & appplications

  • Bio-based cleaning agents with natural microorganisms and enzymes for domestic and professional use, suitable for removing organic pollutants without harming the environment.
  • Eco-friendly laundry detergents with certifications, free of SLES/SLS, parabens, etc., suitable for sensitive skin and children's clothing.

What to look out for as a business

  • Select raw materials with certificates and low environmental footprint.
  • Look into packaging with reduced plastic and high recyclability.
  • Promote the transparency and consumer awareness regarding composition and certifications of your products.
  • Stay informed about upcoming changes to EU legislation on detergents (e.g. revision of Regulation 648/2004/EC), which are expected to strengthen sustainability and transparency requirements.

How can we assist you?

Η ChemTech provides specialized support in developing, technically documenting and certifying eco-friendly detergents and cleaning products, in accordance with the latest European standards and certification requirements (EU Ecolabel, ECOCERT and others). Contact us to ensure that your products meet all sustainability and safety criteria.


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